During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and drive effective marketing campaigns.

In this discussion, Greg & AnnMarie explored:

• The importance of first-party data
• How it is collected effectively
• Best practices for using first-party data to personalize customer experiences
• The role of data privacy and compliance in first-party data strategies
• Case studies of successful first-party data initiatives

Whether you're a marketing professional, data analyst, or business owner, this coffee talk will provide you with valuable insights and practical tips for leveraging first-party data to achieve your goals.