Colby Pastre & Kevin Kaufman, Tax Foundation
Update: 2022-03-24
Description
Colby Pastre and Kevin Kaufman join me to talk about how the Tax Foundation uses simple content like an annual tax bracket page to generate over 23 million pageviews a year!
We talk shop about internal linking, first-move advantage, crawling your own site, using search console, and keyword research tools to maintain your site's edge.
We wrapped up our conversation with some practical advice on E-A-T, structured data, and overall site structure.
Colby and Kevin are great practitioners of a solid SEO strategy. I hope to have them back as guests soon.
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