Colgate-Palmolive's Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

Update: 2021-07-27

Description

Surabhi Pokhriyal has worked with iconic CPG brands over her more than 15 year career. Now Global Head of Digital Commerce at Colgate-Palmolive, Surabhi is pushing innovation in new directions across multiple channels. She lets the data guide her, with the customer as her north star. In this edition of Commerce Connect, Surabhi tells Digital River's Jason Nyhus why success today depends on shedding ideas from the past that don't work in today's digital, customer-first world. She also recommends a few podcasts you can check out, including Brave Commerce with Rachel Tipograff and Sarah Hofstetter.

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Colgate-Palmolive's Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

#box-pro-ellipsis-173691847777733{-webkit-line-clamp:2;}Colgate-Palmolive's Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

Colgate-Palmolive's Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

Digital River

Colgate-Palmolive's Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO