Colgate-Palmolive’s Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

Update: 2021-07-27

Description

In ecommerce, the rules of the traditional sales funnel no longer apply. That’s why CPG brands must make the maximum Return on Effort (ROE) for everything they do, from creative campaigns to the brand’s digital platform, says Surabhi Pokhriyal, global head of digital commerce for Colgate-Palmolive. In this podcast, Pokhriyal sits down with Jason Nyhus, […]

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

OLLY’s Jennifer Peters on Prioritizing Change for a Growing CPG

2022-08-0135:03

Astound Co-Founder Igor Gorin Says Agility is the Key to Ecommerce Success

2022-07-2636:07

General Mills’ Carter Jensen on Using D2C for CPG Incubator Brands

2022-07-2535:35

commercetools’ Kelly Goetsch: The Value of Headless Commerce

2022-07-0637:12

Rec Room’s Mike Schmid on the Key to the Metaverse: Ubiquity

2022-06-1430:00

Ecommerce Fraud Fighter: Accertify’s Mark Michelon on How Brands Can Stop a Growing Threat

2022-05-3136:21

Future Commerce hosts Phillip Jackson and Brian Lange Discuss Ecommerce Experience, Trends and Composable Commerce

2022-05-0943:06

Ecommerce Transformation: Talking with Infosys’ Uday Kotla

2022-04-1932:58

Why Multi-Storefront is a Game-Changer: A Conversation with BigCommerce’s Jim Herbert

2022-04-1941:41

How a late-night craving for ice-cream unlocked an epiphany for Unilever’s Amy Brix

2022-04-0831:00

The Future of Supply Chain for Ecommerce with DCL Logistics’ Dave Tu

2022-03-0838:08

VTEX’s Jared Blank on How to Get D2C Right and Why There are Only Two Ways to Grow Your Business

2021-11-1640:12

HubSpot’s Paul Rios on Building Success in LATAM

2021-10-1949:13

Avalara’s Evan Wright on the Explosion of Cross-Border Ecommerce and How to Get it Right

2021-10-0542:40

TreviPay’s Brandon Spear on the Evolution of the B2B Buyer

2021-09-2131:06

Dell’s Harsh Acharya on Unlocking B2B Ecommerce and Managing Through Covid

2021-08-2440:47

Vaimo: Bottoms Up! Going D2C in the Highly Regulated Spirits Industry

2021-08-1043:28

Colgate-Palmolive’s Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

2021-07-2727:39

GE Healthcare’s Digital Transformation and What it Means for B2B Businesses

2021-07-1335:00

Digital River’s Jason Cheung and the Never Ending Fight Against Fraud

2021-06-2929:28

00:00

Colgate-Palmolive’s Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

#box-pro-ellipsis-173526093153962{-webkit-line-clamp:2;}Colgate-Palmolive’s Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

Colgate-Palmolive’s Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO

Digital River

Colgate-Palmolive’s Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO