Drawing up a shortlist of potential high impact sponsors for your organisation can be daunting. Who is a good fit? Will their sponsorship lead to meaningful impact? How do you manage the relationship after its inception? Having the right answers to these questions can lead to delivering real change for your organisation and the communities it serves.

We’re talking to Olivia Baston-Pitt, Senior Sponsorship Manager at Common Goal, about building and maintaining partnerships with key impact sponsors. We discuss how high-impact sponsors can be dovetailed with the power of community collaboration to achieve the remarkable.

Common Goal is an organisation that mobilises the football industry to pledge a minimum of 1% of all revenues to drive progress. They team up with high-impact community organisations, 193 of them to be precise, in order to help reshape society into an equal playing field for all.

As someone who works primarily on Common Goal’s partnership with Adidas, Olivia is well versed in managing big-name, big-impact, sponsors. So listen in as she shares some of her wisdom with Givergy's Global Client Services Director, Ella Jacques.