Here's a secret: Data overload can hurt your insights. But, when collecting data for a specific purpose, your goals become easier to achieve!

We all want our hard work to lead to success, and the data that you collect can help you to greatly increase your chances of reaching this objective. But, you must collect data for a purpose.

Ask yourself:

• What is your objective?
• What are you trying to accomplish?
• And, how can you use the data readily available to you?

By setting your objectives and defining relevant metrics, you can begin to develop a way to monitor how well you are reaching your desired goals.

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