Combining Influencer Content with Paid Media Strategy with Nicole Dunger and Ryan Davis People First
Update: 2025-11-21
Description
Nicole Dunger, Vice President of Growth, and Ryan Davis, CEO of People First, highlight the value of integrating influencer content into paid media strategies, a practice becoming more common in the political and advocacy space. The use of micro-influencers is key for state and local races, and the paid amplification can promote authentic voices to hard-to-reach voters. Campaigns are planning their influencer strategies earlier in the campaign cycle and effectively using creator content to inform messaging to a broader audience.
We talk about:
- The common practice of commercial brands to use creator content in paid advertising
- Why micro-influencers with 5,000-50,000 followers are the sweet spot for congressional races
- Measuring ROI from influencer campaigns
- Learning to cede creative control to influencers, trusting them to know how best to communicate to their followers
#PeopleFirst #Influencers #InfluencerCampaigns #InfluencerMarketing #PoliticalCampaigns #DigitalCampaigns #VoterOutreach #Election2026
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