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Comfort Zone Biases That Block Smarter Investing Decisions

Comfort Zone Biases That Block Smarter Investing Decisions

Update: 2025-09-12
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Think you always make investing decisions with logic? Spoiler: half the time, your brain’s just running on autopilot, like ordering the same coffee every single day because it feels “safe."

In this episode of Moneywise Podcast, Virat (the thoughtful Millennial) and Rachita (the unapologetic Gen Z) break down three everyday behavioral biases in investing that can quietly shape how we spend, save, and invest:

•⁠  ⁠Availability Bias: Trusting the most recent or easiest-to-remember info instead of the full picture.
•  Status Quo Bias: Sticking with the default in apps, in life, and even in our portfolios, even when change could help.
•⁠  ⁠Familiarity Bias: Choosing what we already know (brands, stocks, funds) and overlooking other possible options.

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Comfort Zone Biases That Block Smarter Investing Decisions

Comfort Zone Biases That Block Smarter Investing Decisions

Moneywise