Commercetainment and the Future of E-Commerce
Update: 2025-06-27
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In this episode of Oak and Steel, Michael shares highlights from his recent trip to Disneyland, while Matt catches us up on his latest projects and adventures. The guys dive deep into the rise of commercetainment—where shopping and entertainment collide—and how it contrasts with traditional influencer marketing. What does this shift mean for businesses and online shoppers? Tune in for a thoughtful discussion on where e-commerce is headed and how brands can keep up in a rapidly changing digital world.
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