Some hearing care providers struggle to take the first step in starting their dream private practice, while others feel stuck, unable to grow their practices to achieve the balanced life they desire. The common problem? Difficulty in committing. This isn't a flaw but points to the need for a better understanding of effective commitment strategies. This is where Erik Sorenson, author of Commit First, comes into play. As a coach with experience working with over 1,500 businesses and a former practice owner, he knows firsthand how to leverage commitment for practice growth. In this episode, Erik shares his frameworks for achieving big goals and breaks down how commitment is the key to achieving extraordinary practice growth.

Erik Sorenson is a former practice owner, human performance coach, and bestselling author of Commit First. As the co-founder of HearWorks and Platinum Partners, he is also involved in leadership summits, masterminds, and more to help practice owners cross the finish line of their growth goals.

In this episode, Kevin and Erik will discuss:

- Erik's journey of commitment to his book

- Why asking “how” can lead to short-term tactics and setbacks

- The importance of clarity in a practice owner's vision

- The concept of creating your ‘possible impossible’

- Leveraging focus for growth

- How failure can lead to success

- The necessity of 'uncommitting' to small tasks

- The fear of success vs. the fear of failure

- The impact of wrong commitments on growth

- The ‘gift’ of procrastination

- Erik’s framework for deciding what aspects of practice management to focus on

- Strategies for hiring people who will commit

- How a long-term mindset leads to success

- Why masterminds work

- And other topics…

Erik Sorenson is a former practice owner, human performance coach, and bestselling author of Commit First. He is also the co-founder of HearWorks, a hearing healthcare marketing, automation, and coaching company listed among the Inc. 5000 Fastest Growing Companies in America for 2022. In 2021, HearWorks launched Platinum Partners, a program offering leadership summits, masterminds, and more to help practice owners cross the finish line of their growth goals. With a background in advertising, Erik has spent his entire career building businesses.

Connect with Erik:

Erik’s Website: https://www.eriksorenson.com 

Erik’s LinkedIn: https://www.linkedin.com/in/eriklsorenson/ 

Resources Mentioned:

Erik’s Book, Commit First: The Key to Unlock Potential, Break Through Obstacles, and Gain Unlimited Power: https://www.amazon.com/Commit-First-potential-obstacles-unlimited/dp/B0C2RRQDS8 

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey: https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519 

How to Change: The Science of Getting from Where You Are to Where You Want to Be by Katy Milkman: https://www.amazon.com/How-Change-Science-Getting-Where/dp/059308375X 

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear: https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 

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