In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.

He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.

Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️

Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").

So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.

Let’s hit the play, take what you learn and put it into action!

✨ Episode Topics:

00:00 : Introduction

00:47 : Building a Strong Community of Freelancers and Connecting Them with Business Owners

01:15 : The Importance of Personal Branding and Resilience as an Entrepreneur

09:09 : Attracting Quality Freelancers and Businesses to a Platform

21:39 : Building a Community and Personal Brand in Marketing

23:04 : The Importance of a Long-Term Approach

24:23 : Providing Genuine Value to Customers

28:00 : Challenges in Attracting Business Owners

29:44 : Marketing an Intangible Product

30:37 : The Impact of Conference Speaking and Personal Branding

37:39 : Dislike for Certain Marketing Terms

39:19 : Treating People as Individuals in Marketing

🔗 CONNECT WITH CHRIS M WALKER:

👥 Facebook: https://www.facebook.com/cmwlegiit

💻 Website: https://legiit.com/
🎧 Youtube: https://www.youtube.com/@ChrisMWalker

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