How does a copywriter become a marketing agency leader and a fractional CMO?

In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.

She explains her methods for building a marketing plan that works well for startup founders.

If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.

Kathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent while handling several clients, all while maintaining a healthy work- life balance.

This episode has simple, smart tips for marketers, business owners, or anyone looking to grow!

SO, let’s get into the episode now!

Episode Topics:

00:00 - 03:10 : How Kathryn became a Fractional CMO 
03:10 - 05:35 : Managing overload in new roles 
05:35 - 07:05 : Planning your marketing approach 
07:05 - 09:02 : Why steady marketing works 
09:02 - 10:41 : Common marketing errors 
10:41 - 13:38 : Knowing your audience 
13:38 - 15:05 : Marketing for SaaS explained 
15:05 - 17:43 : How feedback helps improve 
17:43 - 19:19 : Building a strong network 
19:19 - 22:45 : Why investing in junior talent pays off 
22:45 - 25:08 : Managing multiple clients 
25:08 - 26:30 : Advice for Future CMOs

🔗 CONNECT WITH KATHRYN STRACHAN:

👥 LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
🎧 Her Podcast Show: https://open.spotify.com/show/68ivLxoRC75Ju4c8SzpHTh?si=369402f1efb74e52

Check out Kathryn’s new book: https://amzn.eu/d/4wgVjTY

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