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Competitor-Based Decisions

Competitor-Based Decisions

Update: 2025-10-07
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Description

Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors?

I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisions based on fear of what their competitors might think, see or copy.

Competitor-based decisions don’t fuel growth. They limit it.

In this episode, I break down the 4 ways competitor-based decision making shows up and how it secretly holds you back from growing.

From pulling back on content, to skipping networking events, to changing your prices or offers just to “keep up,” to even avoiding support and education opportunities - these are the decisions that are keeping you invisible.

I’ll show you how to shift out of this so you can grow your business with confidence faster.

In this episode you’ll learn:

  • How focusing on your competitor stops you from marketing, networking, selling and growing
  • How to make business decisions based on your best clients (not your competitors) so you can grow faster.
  • The mindset shifts that help you show up as the go-to in your city.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

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“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

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Competitor-Based Decisions

Competitor-Based Decisions