Have you ever hesitated to recommend a treatment because you weren't sure your patient could afford it — or worried your fees would look like you're putting profit before care?

Many private-practice providers freeze at the money conversation: we undercharge out of guilt, over-explain costs, or avoid talking about outcomes and value — and that leaves patients confused, underserved, or worse, exploited.

That discomfort is exactly why this episode matters. The Roundtable pulls back the curtain on pricing, billing, and ethical care — we name the tension between value and access, then give you practical ways to hold both at once: clear upfront conversations about outcomes, flexible "plan B" options, warranties/refund approaches for devices, pro-bono funnels, and clinician-level boundaries that protect both patient outcomes and your team's sustainability.

BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:

• How to frame cost conversations around value and outcomes (so patients see spending as investment, not just expense).
• Concrete strategies for setting and defending fee schedules while staying ethical and compassionate (including transparency, team conversations, and when to push back on insurer-driven rates).
• A practical, team-based clinical approach for complex concussion cases — what to assess first (vision, vestibular, neck, nervous-system regulation) and how to coordinate referrals.
• Real ways to increase access without going broke: pro-bono slots, low-cost/online resources, sliding plans, and negotiating efficient treatment doses that still get results.

On this episode of The Roundtable we dig into the hard stuff — cost, billing, and caring for people in vulnerable positions — and we walk through a real, messy case study (Michelle's multi-system concussion) so you leave with both mindset shifts and actionable tools. 

Join the Clinician's Edge to have Your Weekly Taste of Neuro Wisdom here: https://www.natashawilch.com/clinicians-edge

Visit Natasha's Website: https://www.natasha-wilch.com

Thank you to our sponsor Neuronic. Learn more about their photobiomodulation products and save $100 on your order by checking out their website here: https://www.neuronic.online/discount-handler?code=2568457