What’s the “rotting fish” under the seat of your business?

You wouldn’t leave a fish in your car for a month… but most of us leave beliefs in our mind that stink up our business and life for years. In this short but powerful solo episode, George walks you through one of the most transformative mindset tools he’s ever used — The Stinky Fish Exercise.

Whether you’re procrastinating, micromanaging, burnt out, or stuck in comparison loops — there’s a silent belief poisoning your momentum. This episode helps you name it, clear it, and move forward with clarity. You’ll laugh, you’ll reflect, and you might just cry a little… but you’ll definitely finish lighter.

What You’ll Learn in This Episode:

• What a “stinky fish” actually is and how it shows up
• 3 specific steps to identify and remove your blocks
• The surprising impact of being witnessed in your beliefs
• Why naming your fear is more powerful than hiding it
• How this tool can shift your mindset in 10 minutes or less

Key Takeaways:
✔️Your business will never outgrow the beliefs you refuse to face.
✔️Procrastination and overworking are symptoms — not problems.
✔️Unspoken thoughts hold more power than spoken ones.
✔️Stillness reveals what’s been silently running the show.
✔️Sharing your fears with a trusted person instantly weakens their grip.
✔️You can’t grow while avoiding the truth. You grow by naming it.
 

Timestamps & Highlights: 
[00:00 ] – Intro: What’s the smell in your business?
[02:10 ] – Why mindset — not strategy — blocks most entrepreneurs
[03:38 ] – What is a stinky fish? (And why we all have one)
[06:45 ] – Common stinky fish examples: “I’m not good enough…”
[09:20 ] – How hidden beliefs shape your behavior, burnout, and biz
[12:10 ] – Procrastination, overworking, micromanaging — all signs
[14:48 ] – The 3-Step “Stinky Fish” Exercise
[17:30 ] – Why being witnessed is the most important part
[20:00 ] – The power of naming what you’re avoiding
[22:30 ] – Final challenge + how to send your fish to George

Your Challenge This Week:
What’s your stinky fish?

• Write it down. Say it out loud. Then send it to George @itsgeorgebryant

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