The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.

Follow David on LinkedIn at: https://www.linkedin.com/in/mcintoshdavid/
Follow Instacart on LinkedIn at: https://www.linkedin.com/company/instacart/
Follow Instacart online at: https://www.instacart.com/company/retailer-platform/connected-stores/caper-carts

We asked David these questions:

1) Take us through founding your own company redux to tenor to google. Why instacart and what keeps you there?
2) What is a caper cart and how did Instacart decide and get into the business of building user experience in store and scaling it?
3) Describe the various modules of caper cart and how your platform is effective to drive better customer experience? Talk to us about the recent announcements at groceryshop 2024?
4) How does a retailer partner with you on caper carts? What does it take?
5) How does one learn customer traffic details and basket details from caper carts? What metrics do retailers get to work with?
6) What is the development cycle of caper carts? How does the development cycle get influenced? Do you have an advisory board and do brands influence the outcomes or is it strictly retail?
7) The CPG Guys audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to caper carts, especially if it requires capital investments?
8) What trends are emerging in this space especially with AI? How will AI impact the quest for optimization in store trips for customers?

For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click here
For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click here
For the Cornell Retail Media Strategy Executive Education program, click here

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Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

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