Connecting the Dots: How Jeff Mard is Building Bridges Across the Pet Industry
Update: 2025-10-23
Description
In this episode, Peter Kenseth sits down with Jeff Mard, founder of Channel M, to discuss his unique business model in the pet industry. As someone who attends nearly every major pet conference—from SuperZoo to VMX to Pet Connect—Jeff has built a consulting practice focused on connecting brands, agencies, and service providers while also investing his expertise in exchange for equity stakes.
In this conversation, we explore:
- How Channel M facilitates connections across the pet industry ecosystem
- Jeff's approach to investing in innovative pet startups
- The evolving landscape of pet health technology, from at-home diagnostics to smart collars
- Why the pet industry remains recession-proof and ripe for innovation
- What makes a pet company worth investing in
Whether you're a pet industry professional, entrepreneur, or investor, Jeff's insights on building relationships and identifying opportunities in this growing market are invaluable.
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