In this conversation, Scott Bedgood emphasizes the critical role of audience connection in effective communication, whether in standup comedy, keynotes, or meetings. He discusses how initial engagement is crucial for maintaining attention and ensuring that messages resonate with the audience. Scott also highlights the importance of making communication matter to foster follow-through and engagement.

Follow Scott:

• Free newsletter: https://scottbedgood.com/speaker-tips-funny-clips-email-newsletter/
• Website: https://scottbedgood.com/
• Insta: https://www.instagram.com/scottbedgood/
• LinkedIn: https://www.linkedin.com/in/sbedgood/
• His book: https://www.amazon.com/Lessons-Legends-Coaches-Leadership-Leaving/dp/0692947671/ref=sr_1_1

Takeaways:

• Audience connection matters more than anything.
• People are always looking for an excuse to check out.
• The first minute or two is crucial for engagement.
• It's important to make your communication matter.
• Connection is key in all forms of communication.
• Phoning it in leads to disengagement.
• You need to be present and engaged with your audience.
• Follow-through is linked to audience connection.
• One-on-one communication also requires connection.
• Engagement is essential for effective meetings.