Conscious Capitalism in Action: Debbie’s Mission to Scale with Soul
Update: 2025-10-08
Description
Debbie Cross, award-winning entrepreneur and philanthropist, is the powerhouse behind Sapphire Coffee and ASAP Logistics. Born in Trinidad & Tobago and armed with an NYU degree, she has spent decades blending profit with purpose—uplifting communities through education, healthcare, and human rights.In this exclusive feature, Debbie reveals how she navigated her shipping business through the challenges of COVID-19, keeping supply chains alive and communities supported and shares the passion behind starting her coffee company. Honored in 2024 with the President’s Lifetime Achievement Award for Operation Impact, Debbie shares the lessons she’s learned about resilient leadership, conscious capitalism, and scaling with soul.
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