Consolidation, New Products and Intrigue in Mobile Advertising
Update: 2021-10-15
Description
No guest this week, but news was comin in so hot we did an episode anyway!
ironSource acquires TapJoy cementing themselves as a leader in offerwall traffic, InMobi buys Appsummer, AppLovin’s Max Ads SDK (allegedly) overrides developers iOS 15 endpoints syphoning data for themselves, and Unity unveils it’s ad mediation platform!
Industry Insights
ironSource to Acquire TapJoy
InMobi Buys Appsumer
Report: AppLovin SDK Re-Routed Apple’s SKAdNetwork Postbacks To Itself
Unity reveals Ad Mediation and Bidding coming to its Dashboard
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