Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia

Update: 2024-08-29

Description

The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Patent, founder and president of the Culture Group and Emmanuel Sabbagh, Chief Strategy Officer TBWA\ Asia. Discussing the re-emergence of live events, and the rising temperatures across Asia Pacific.

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Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia

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Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia

WARC

Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia