New models for thinking about advertising: Live from the IPA

Update: 2024-10-17

Description

In the second of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to Tom Roach (Jellyfish) about share of model, Leo Rayman (EdenLab) and Jo McClintock (Trainline) talk about demand switching for environmental impact, and ITV's Sameer Modha and Kate Waters discuss their research on the present value of future spend.

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New models for thinking about advertising: Live from the IPA

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New models for thinking about advertising: Live from the IPA

WARC

New models for thinking about advertising: Live from the IPA