Consumers Trade Down to Cheaper Spirits

Consumers Trade Down to Cheaper Spirits

Update: 2025-12-05
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Economic pressures drive consumers to opt for cheaper spirits, with a notable decline in sales of high-end brands like Jack Daniels and Don Julio. Brown-Forman and Diageo report a significant shift towards more affordable options, with sales of bottles priced over one hundred dollars falling by eighteen percent in the last three months. This trend extends to mid-range spirits as well, indicating a broader change in consumer spending habits.

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Consumers Trade Down to Cheaper Spirits

Consumers Trade Down to Cheaper Spirits