DiscoverField WorkConsumers Want Sustainably Grown Food, But Who Pays?
Consumers Want Sustainably Grown Food, But Who Pays?

Consumers Want Sustainably Grown Food, But Who Pays?

Update: 2019-07-10
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Consumers are demanding more sustainably grown food. So are big food companies. But how willing are they to offset the costs — and the risks — that farmers bear as they change up their practices? Zach and Mitchell talk with Jerry Lynch, the chief sustainability officer at General Mills, about supply chain incentives for growers.


Resources:


General Mills Regenerative Agriculture Initiative



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Consumers Want Sustainably Grown Food, But Who Pays?

Consumers Want Sustainably Grown Food, But Who Pays?

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