Contemplating the connected car vs audio in the future - with Xperi: a Podcast Futures LIVE Discussion
Update: 2023-01-26
Description
Xperi is building something fantastic for listening and engaging with content in the car, find out more here as Allen Schrott (Senior Director, Music Products) discusses further.
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Covered topics and discussion points:
- How the connected car will connect.
- What has motivated the approach to deal with podcasts in the connected car?
- Most people find their podcast by googling, which is something you can't do behind the wheel of a car. So what else instead?
- How do you find specific segments of a podcast?
- How would you categorise these ideas in the IAB taxonomy?
- The fundamental assumption behind this product.
- How to monetize podcasts in the car.
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