The Intro to AOX Course is coming to Tempe, AZ!

Join us for a hands-on deep dive into the clinical and business systems behind predictable full-arch success.

Seats are limited - register now to secure your spot.
https://products.sharedpractices.com/tfap-intro-to-aox-2026

In this episode of The Full Arch Podcast, Dr. Steven Vorholt sits down with Dom Thompson, videographer and creative partner behind much of the SPG content, to talk about why documenting your journey matters more than trying to be perfect on camera.

They dig into the real world of content creation for dentists and practice owners — how to be authentic, how to avoid overthinking, why consistency beats aesthetics, and how storytelling builds trust more effectively than any polished marketing script.

Key Highlights:

Document, Don't Perform – You don't need to "be a creator"; you just need to share your process, your values, and your growth.

Consistency Over Perfection – Quality improves naturally when you show up often — not when you wait to feel ready.

Story Builds Trust – Patients buy from people they feel connected to, and content is how you stay top of mind long before they need treatment.

🎧 Listen to Episode 145: Content is King with Dom Thompson to learn why your story is your most valuable asset — and how showing up online can drive trust, connection, and growth for your practice.

Have a question or topic you want us to cover?

Reach out to us on social media or on our website at thefullarchpodcast.com. 

Submit your questions here. Be sure to subscribe and leave us a review on your favorite podcast platform to help us reach more dental professionals like you.