Controlling the narrative when your social stock goes down
Update: 2021-12-20
Description
What do you do when your brand is caught in the middle of a controversy?
Do you pull a disappearing act like Chanel, or face it head-on like Peloton?
In this episode, I compare these two brands' handling of being thrown into the spotlight unawares and discuss what I would have done in each of these situations.
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