DiscoverPCMA Convene PodcastConvene Series: How LA Tourism Champions DEI: Adam Burke on Empowering Small Businesses and Inclusive Growth
Convene Series: How LA Tourism Champions DEI: Adam Burke on Empowering Small Businesses and Inclusive Growth

Convene Series: How LA Tourism Champions DEI: Adam Burke on Empowering Small Businesses and Inclusive Growth

Update: 2025-09-25
Share

Description

This season has been kindly sponsored by Visit Anaheim. Go to VisitAnaheim.org/meetings to learn more.


What does it take to embed diversity, equity, and inclusion into the DNA of a destination? In this episode of the Convene Podcast, Adam Burke, President & CEO of Los Angeles Tourism & Convention Board, shares how LA is leveraging its diversity to create opportunities for small, diverse-owned businesses through initiatives like Empower LA. From breaking down barriers to entry and providing readiness training, to creating real opportunities within the event supply chain, Burke outlines how LA Tourism is building a more inclusive and resilient future for the city — and what lessons other destinations can take away. 

Follow Convene:

LinkedIn: https://www.linkedin.com/showcase/pcma-convene/ 

Instagram: https://www.instagram.com/pcmaconvene/ 

YouTube: https://youtube.com/@pcmaconvene 

Medium: https://medium.com/@convenemagazine 

X: https://x.com/pcmaconvene  

Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.

Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/

Music: Inspirational Cinematic Piano with Orchestra

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Convene Series: How LA Tourism Champions DEI: Adam Burke on Empowering Small Businesses and Inclusive Growth

Convene Series: How LA Tourism Champions DEI: Adam Burke on Empowering Small Businesses and Inclusive Growth

PCMA Convene Magazine