DiscoverPCMA Convene PodcastConvene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle
Convene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle

Convene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle

Update: 2025-11-20
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This season has been kindly sponsored by Visit Spokane. Go to VisitSpokane.com to learn more.


When budgets tighten but expectations don’t, what actually works? MC2’s Ben Nazario and Bruno Silva dig into building trust with stakeholders, stopping scope creep, and balancing high-touch experiences with digital reach. From CES case studies and multi-brand partnerships to global execution, emotional storytelling, and smart uses of AI, they share a practical playbook for corporate event marketers who want strategic impact—not status-quo.

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Contact Information: For any questions, reach out to Magdalina Atanassova, matanassova(at)pcma(dot)org.

Sponsorships and Partnerships: Reach 36,000 qualified meeting organizers with Convene, the multi-award-winning magazine for the business events industry. Contact our sales team: https://www.pcma.org/advertise-sponsorship/

Music: Inspirational Cinematic Piano with Orchestra

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Convene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle

Convene Series: Trust, Budgets & Hybrid Impact: MC2’s Ben Nazario & Bruno Silva on Event Marketing That Actually Moves the Needle

PCMA Convene Magazine