Kshitiz is Managing Director of Cizar Hygiene Care Pvt Ltd.

Cizar ( cizar.in ) is a startup involved in utilizing specific bacterial cultures to make Live Active Enzymes. In fact, on their home page they have a stated bold claim, that they offer the First and Only Live Active Enzyme based hygiene solutions in India.

They offer a range of products for environmental, household, kitchen, washroom, laundry, office, glass, air freshening…

The first evening of his visit to Kerala, he had demonstrated how a small vial of clear liquid could offer an amazingly quick solution to stale odour. He had squirted a few drops of his de-odorizing liquid, which was VOC free, natural and contained imported Siberian musk.

He had also mentioned that Cizar has formulated 28 types (fragrances) of room fresheners as am Ultra Premium product, which was demanded by a selective niche. His reluctance to elaborate naturally aroused a curiosity and I had to ask him about this product too.