Conversion Rate Optimization tools and AI heatmaps are BI tools AIS 17
Update: 2023-05-16
Description
In this solocast, John talks about one of his favourite topics: conversion rate optimization (CRO).
He discusses how conversion optimization and A/B split testing tools are really a class of BI tools and he looks at how AI heat maps are making it easier to start applying these tools.
He discusses how conversion optimization and A/B split testing tools are really a class of BI tools and he looks at how AI heat maps are making it easier to start applying these tools.
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