After simultaneous layoffs, Mike Deaton and his wife rejected the default return to corporate life. Instead, they clarified core values, defined anti-values, and designed a purpose-led path into real estate—launching Flipping Dirt, a coaching practice, and partnerships in commercial syndications. Mike connects mindset, health, and business through ultra-endurance training, showing how grit, clear decision frameworks, and value-driven operations translate to profit without losing integrity. This direct conversation breaks down how to rank your values, avoid reactive choices, and turn a crisis into a practical roadmap for entrepreneurship and life.

About the guest  :

Mike Deaton is a former big-tech leader (Motorola, Nokia, Microsoft) turned real-estate entrepreneur, coach, and ultra-endurance athlete. He co-founded Flipping Dirt, has partnered on major commercial deals, and now builds Life Elevated, a personal brand focused on performance, grit, and purpose.

Key takeaways:

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  Values are decision filters: ranking core values and defining anti-values reduces anxiety and speeds choices under pressure.

  
  


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  Safety is a mindset, not a salary: a layoff can expose false security and open the door to owner-driven control.

  
  


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  Design the day first: journaling an “ideal day” helps reverse-engineer business models, schedules, and priorities.

  
  


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  Mission > margins: lead with a client-serving mission (e.g., accessible owner financing) and margins follow sustainably.

  
  


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  Review cadence matters: revisit vision, mission, and metrics quarterly to prevent drift toward short-term profits only.

  
  


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  Authenticity converts: when values drive offers and delivery, brands resonate and buyer trust increases.

  
  


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  Endurance mindset for business: break “100-mile” goals into the next mile/aid station—small, winnable steps compound.

  
  


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  Get a guide: a coach or structured framework accelerates clarity during transitions.

  
  


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  Time audit: reclaim minutes from passive scrolling for reflective work that compounds returns.

  
  

How to connect with the guest  

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  LinkedIn: https://www.linkedin.com/in/michaelbdeaton/

  
  


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  Website: https://flippingdirt.us/

  
  


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  Contact/Landing Page: https://flippingdirt.us/freedom/

  
  

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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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