Costco's Retail Media Strategy Revealed | NRF 2025 Insights with Mark Williamson
Update: 2025-01-14
Description
In this interview, we’re live from NRF 2025 at the VisionGroup booth with Mark Williamson, AVP of Retail Media at Costco. Mark shares Costco's strategic approach to retail media, emphasizing their focus on member value, data foundations, and merchandising collaboration. Learn how Costco plans to use retail media to enhance member experiences and drive top-line growth while leveraging their unique "last mover advantage."
Key Moments:
- 0:20 - Introduction to Mark Williamson and his role at Costco.
- 1:32 - Mark discusses Costco's approach to retail media and their "last mover advantage."
- 2:20 - The core purpose of retail media at Costco.
- 3:50 - Retail media trends and opportunities for 2025.
- 6:54 - The relationship between merchandising and retail media at Costco.
- 12:08 - Prioritizing data foundations for 2025 and beyond.
#nrf2025 #retailmedia #retailstrategy
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
