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Ever wish you could pick the brain of someone at Meta to truly understand what Instagram and Threads want from creators right now? In this episode, Lisa shares a rare, behind-the-scenes look at her conversation with a Meta representative. From optimizing your Reels to leveraging Threads, discover straightforward strategies to grow your reach, engage your community, and simplify your social media routine—no guesswork required.

What You’ll Learn:

1. Consistency Counts:
   Learn why Meta recommends a balance of three Reels and one feed post per week—and how sticking to a regular schedule can draw in new followers while keeping your current audience engaged.
2. Peak Posting Times:
   Find out how to identify when your audience is most active and why posting about 30 minutes before that peak time can give your content a competitive edge.
3. Reels Best Practices:
   Discover the ideal Reel length (30–90 seconds) and how trending audio and thoughtful captions can help you stand out and spark meaningful interactions.
4. Leveraging Threads:
   Get the lowdown on why Threads is a major focus for Meta right now. Learn how cross-promoting content to Threads and engaging in conversations can amplify your reach—without having to create entirely new content from scratch.
5. Engagement That Counts:
   See how just 15–20 minutes of intentional daily engagement—commenting, liking, and joining conversations—can build relationships and boost your brand awareness.
6. Batching & Scheduling:
   Uncover how Instagram’s in-app scheduling tool can support consistency and free you from posting on-the-fly, allowing you to spend more time creating compelling content that resonates.

Action Steps:

• Audit Your Strategy: Check your posting habits and analytics to pinpoint the best times to share content.
• Plan Ahead: Batch-create Reels and posts, and schedule them in advance using Instagram’s built-in tools.
• Try Threads: Cross-promote your Instagram content to Threads, join conversations, and establish yourself as an active, authentic voice in your niche.
• Engage Daily: Dedicate a small window of time each day to meaningful interactions—responding to comments, exploring relevant hashtags, and contributing to community dialogues.

Connect & Share:
If you found these tips helpful, please share this episode with a friend or fellow stylist, leave a rating or review on your favorite podcast platform, and join Lisa on Instagram and Threads to continue the conversation. Let’s grow smarter, not harder, and make social media a fun, authentic space that supports your business goals.

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