Cracker Barrel Faces Financial Struggles After Logo Controversy
Update: 2025-12-09
Description
Cracker Barrels Q1 financial results miss expectations, with a 5.7% revenue drop and revised fiscal year forecast. The companys modernization efforts, including a new logo and store redesigns, were met with backlash from customers, leading to a quick reversal of the changes. Despite shareholder support for CEO Julie Felss Masino, a director resigned amidst internal fallout. Cracker Barrel now aims to regain customer trust and stabilize financial performance.
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