Selling on Amazon is never as simple as listing a product and waiting for the sales to roll in. In this second part of our series, host Megan Hansel takes listeners beyond the “open secret” of New Releases and straight into the gritty realities that make or break a launch. From the ticking clock of the honeymoon period to inventory nightmares and the dreaded race for reviews, this episode lays out the risks entrepreneurs can’t afford to ignore, and the strategies that let scrappy sellers thrive where others stall out.


You’ll hear why Amazon doesn’t give second chances, how smart entrepreneurs use tools like TikTok and Google Trends to spot waves before they break, and why dropshipping remains a safety net for lean, fast-moving sellers. Most importantly, Megan reveals how Doba’s platform connects the dots between data, suppliers, and fulfillment, turning guesswork into strategy and giving entrepreneurs a real edge in the chaotic world of New Releases. 


Chapters
[Start] The Hidden Risks of New Releases: Why the honeymoon period is short, unforgiving, and what happens if you launch without precision.
01:16 The Four Big Challenges: Inventory disasters, competition, and the Everest-sized hurdle of getting that first review.
02:28 Winning Strategies for Launch: From PPC ads to influencer unboxings, learn how to engineer momentum and build social proof fast.
03:15 How Doba Changes the Game: Speed, intelligence, and flexibility—how Doba’s suppliers and AI tools give sellers a real edge.
06:00 Freedom, Not Chaos: Automation, agility, and the confidence of knowing you’re ahead of the trend, not scrambling behind it.

Links and Resources

• Doba.com – Official site
• Amazon New Releases Page – Explore live examples
• Google Trends – Spot rising product interest
• TikTok Trends – See what’s going viral now

Get Started with Doba! 
Use code “podcast” for 10% off your first month of the Monthly, Standard plan.

Inquiries about partnerships? Want to join Megan on the podcast?
Email mhansel@doba.com and connect!