DiscoverData LeadersCrafting Engaging Content: A Data-Inspired Approach
Crafting Engaging Content: A Data-Inspired Approach

Crafting Engaging Content: A Data-Inspired Approach

Update: 2017-09-10
Share

Description

In this episode, I sit down with Aaron to learn about how he and his agency creates engaging content.

Takeaways:

  1. Focus on copywriting basics. Make every word valuable. This means not using words like “just” or “really.”
  2. People love a good narrative. Give them a gift of emotional engagement. Pull the strings of your heart without holding back.
  3. Find personal stories from your daily work and translate that to something of value to people. This means approaching your day like a book, with each meeting as a chapter of a story.
Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Crafting Engaging Content: A Data-Inspired Approach

Crafting Engaging Content: A Data-Inspired Approach