Crafting Your Ideal Life with Sadaf Raza- CR106

Update: 2025-04-24

Description

What does it mean to live your best life? Is it achieving professional success? Financial freedom? Being physically fit? Having a loving family? Pursuing a clear purpose? All of the above? In episode 106 of the Career Relaunch® podcast, Sadaf Raza, a former investment banker turned brand marketer turned founder of Leadearly, a business school admissions consultancy. Sadaf provides unique perspectives on changing industries and shifting from full-time employment to running your own business. We discuss how to avoid the trap of doing what you feel you should do in your career so you can focus your efforts on what you want to do to honor your own values and priorities. She also shares a few helpful perspectives on how attending business school can enable your career pivot.

💡 Key Career Insights

Speaking to people doing things you’re doing is an effective way to make a major transition rather than trying to do it all on your own.

Taking small actions can give you much more clarity than analysis alone. You have to act in order for the path to emerge.

You have to define your own measures of success so you can feel good about your own choices and live a life that makes you happy.

💪🏼Listener Challenge

During this episode’s Mental Fuel® segment, I challenged you to identify the top pillars you’ve been dedicating your energies to in your life and career recently. Name them. Then, look honestly at what you’ve been prioritizing and consider whether you’ve been investing your energies into the right pillars that bring you joy. Avoid fixating on achieving the standard, societal definition of success. Dedicate your energy and resources to what makes you happy, not what you feel should make you happy.

📖 Episode Chapters

00:00:00 Overview

00:01:07 Introduction

00:03:16 Chat with Sadaf

00:46:53 Mental Fuel

00:55:06 Listener Challenge

00:55:47 Wrap Up

👤 About Sadaf Raza

Sadaf Raza is the founder of Leadearly, a leading admissions consultancy for Master’s, MBA, and Executive MBA programmes in the UK & Europe. Sadaf prides herself in being able to quickly identify and articulate an individual’s unique strengths, leveraging the industry expertise she’s gained herself through multiple career pivots to help candidates shape their business school applications. She’s worked as an Investment Banker at Bank of America, Brand Manager at Procter & Gamble, and Franchise Manager for EMEA at Johnson & Johnson, before starting her first entrepreneurial venture in retail. She has an MBA from INSEAD and is passionate about using her 20+ years of experience to help others accelerate in their careers.

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📄 Episode Transcript

[00:03:24 ] Joseph: Well, I know you’ve got a lot going on right now and there’s so much we want to cover today. I would love to start by just getting a sense of what you have been focused on professionally right now in your life, and then we can talk about anything going on for you personally in a moment.

[00:03:38 ] Sadaf: So I’m an admissions consultant. I work with Masters, MBA and MBA applicants in the UK, Europe and beyond, and it’s just come to the end of the busiest admissions season. So it’s been full on and at the moment we’re doing lots of interviews I interview on behalf of Insead Business School, and so I really enjoy helping people prepare for their interviews, whether it’s for admission or for a job or a promotion that they’re working on. And I think as we come into the summer, there will be a lot more of that to come. So it’s been fun. I love what I do, so it doesn’t feel so much like work, but it’s been busy.

[00:04:15 ] Joseph: I guess you’re familiar with lots of different business school programs. You work with lots of different business school applicants. Are you working with any particular type of cohort? Are these the people who want to do an MBA or an executive MBA or both?

[00:04:29 ] Sadaf: I think because I myself am an alumni from Insead Business school, I tend to get a lot of Insead focused applicants, but most people are applying to multiple places. I also get a lot of master’s applicants for like specific subjects like economics or finance or management or marketing. So it’s a mix, and I think that makes it interesting for me also.

[00:04:51 ] Joseph: What about personally anything keeping you especially busy recently in your your life outside of work?

[00:04:57 ] Sadaf: I have a two boys that keep me exceptionally busy. Not in this season, but in all seasons.

[00:05:04 ] Joseph: How old are your boys?

[00:05:06 ] Sadaf: They are turning four this weekend and ten next month.

[00:05:10 ] Joseph: Oh, wow. Okay. So, I guess very different types of challenges with those ages and different things that they’re doing. Well, I know that you haven’t always worked in this space as a business school admissions consultant. I do want to talk about your time working in a range of industries, including banking, marketing, and eventually talk a little bit more about lead early. I would love to go back in time a little bit. And first of all, talk about where you’re originally from. I know you’re based in the UK now. Where did you grow up, and can you tell me a little bit about that environment?

[00:05:42 ] Sadaf: I grew up in Lahore in Pakistan, so very different environment. I’m one of four girls. I went to an all girls school. I was the first one in my family to go abroad to study. My parents didn’t know at the time that I applied, and it was just something that I really wanted to do. And then after that, all my female cousins sort of came there much more naturally. But yes, I was seeking new adventures and and opportunities, and I guess that’s what drove me.

[00:06:13 ] Joseph: Now I have, as I mentioned to you before we started this recording, I have been to Lahore actually myself. Could you give people a glimpse into what life was