Starting your own business takes courage, but sustaining it requires vision, resilience and a deep commitment to your values. In this episode, we sit down with Ilona Brunner and Takaya Brunner, Partners at Brunner Accounting Group, to discuss the journey from big accounting firms to building their own successful practice. They share their experiences of entrepreneurship, the challenges of balancing family and business and the importance of identifying ideal clients and sticking to core values.

Key Takeaways:

(01:21 ) Early careers at PricewaterhouseCoopers and KPMG shaped IIona and Takaya’s approach to client service.

(05:39 ) Starting a family pushed them to create a business on their own terms.

(07:10 ) Family support and a fearless mindset fueled their entrepreneurial journey.

(10:38 ) Defining their “why” and ideal client shaped their business for long-term success.

(15:01 ) Understanding your ideal client and their needs is the foundation of lasting success.

(20:37 ) Building a business around your values allows you to thrive personally and professionally.

(22:10 ) Courage is pushing through fear and finding strength in past successes.

(26:39 ) Nurturing relationships can open unexpected doors and opportunities.

Resources Mentioned:

Ilona Brunner

https://www.linkedin.com/in/ilona-brunner-2993b93a/

Takaya Brunner

https://www.linkedin.com/in/takayabrunner/

Brunner Accounting Group | LinkedIn

https://www.linkedin.com/company/brunner-accounting-group/

Brunner Accounting Group | Website

https://brunneraccounting.com/

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