Crafting a Magnetic Brand Persona | Roman Pikalenko
Update: 2023-07-19
Description
In this episode, we dive into the art of crafting a magnetic brand persona with guest Roman Pikalenko, a LinkedIn legend and badass ghostwriter.
Joined by his sidekick Pinky the flamingo, Roman shares his journey of building a unique brand and offers valuable advice on incorporating mascots or unique elements into brand strategies. We explore finding your own authentic voice, things to avoid, staying true to yourself while appealing to your target market, and keeping your brand persona fresh and relevant over time.
Let’s go!
Reach out to featured guest Roman Pikalenko:
LinkedIn | Twitter
Follow Beatrice Gutknecht:
Website | LinkedIn | YouTube | Instagram
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