Craig Palmer and Allen Habel, co-founders of the Experience Rosé Today. Experience Rosé brand, which aims to celebrate all things rosé. The new brand will host an array of events in 2018, all honoring the lauded “pink drink,” with the Experience Rosé: The 2018 Competition kicking things off in the Spring. Focusing exclusively on domestic and international rosé wines and directed by globally-renowned wine expert and educator Debra Del Fiorentino, the competition will take place on Wednesday, April 18 at Soda Rock Winery in Healdsburg. The Experience Rosé brand will offer a collection of curated consumer events beyond the competition as well, including The Great Rosé Pairing for Summer, to be held on Saturday, June 16, at The CIA at Copia in Napa, and The Great Rosé Pairing for Thanksgiving, which will take place Friday, October 19, at Jaxon Keys Winery and Distillery in Hopland.

Experience Rosé is all about providing extraordinary experiences for everyone who revels in our passion for Rosé and its infinite possibilities all year-long. Foodie to newbie. Wine maker to chef. Sponsor to volunteer. Because every day pairs better with Rosé. Fill your glass with us. We promise you a fulfilling experience that will be personal, passionate and perfect.

Celebrating a wide range of rosé winemaking styles and taking place on Wed, Apr 18 at Soda Rock Winery in Healdsburg, Experience Rose: The 2018 Competition will showcase the best of the best from both domestic and international producers in dry, sparkling and sweet categories.

“We’re excited to introduce these new elements around the Wine Competition,” states Del Fiorentino. “Our goal is to create an event that is beneficial to both our wine competition entrants and the attendees to the two consumer events, as we want everyone to have the best experience possible.”

The Brand will introduce two new wine events to the general public. On Saturday, June 16, 2018, Experience Rosé will debut The Great Rosé Pairing for Summer, to be held at The CIA at Copia in Napa. Event-goers will have the opportunity to sip winning wines paired with gourmet bites inspired by cuisine from the four major rosé producing regions (France, Italy, Spain and the United States/California). The bites will be prepared by teams of CIA students directed by Lars Kronmark, Professor of Culinary Arts at The Culinary Institute of America at Greystone in Napa Valley. This curated event will also include special arts programming and Experience Rosé Talks – an educational series featuring presentations, panel discussions and pairings.