Yoga and business can feel contradictory at times, but there is a way to put yoga into practice in your work as a yoga teacher. Incorporating yogic philosophy into how you market yourself and run your business can revolutionize the way yoga is offered and perceived and foster inclusivity and trust within the yoga community.

Join Jivana and this episode’s podcast guest, Tristan Katz, as they explore the vital intersection of yoga, accessibility, and business/marketing. Together they advocate for transparent language, sharing personal experiences, and celebrating diversity within the yoga community. 

Topics include:

1. The role of marketing in accessibility


2. Intentional language and transparency


3. Scope of practice


4. Sharing personal values and training background in marketing


5. Celebrating personal differences


6. Business and marketing as a yogic practice

Tristan is offering an upcoming online course, Conscious Marketing: Justice-Focused Digital Strategies, with Accessible Yoga. Learn more here.

Check out Jivana’s new book, The Teacher’s Guide to Accessible Yoga, and get more information about the book on his website.

Connect with Jivana:

www.jivanaheyman.com |  @jivanaheyman   |  facebook.com/jivanaheyman

Tristan Katz (they/he) is a writer, educator, digital strategist, and equity-inclusion facilitator. They offer training and consulting on gender equity, trans inclusion, queer competency, and justice-focused marketing practices. Tristan’s intention is to share this work with an anti-oppression and intersectional lens. He’s worked with organizations and clients such as Kripalu Center for Yoga & Health, Accessible Yoga School, HubSpot, Stanford University’s YogaX program, and Williston Northampton School, among many others. Tristan was named one of Yoga Journal’s 2021 Game Changers and is proud to serve on the Board of Directors of Accessible Yoga.

Connect with Tristan:

www.katz-creative.com |  @tristankatzcreative