Can you create blue oceans after the sale?

In this episode of The Disruptor Podcast, host John Kundtz sits down with Ken Rapp, CEO and co-founder of BluStream, to discuss how to escape pre-sale “red ocean” battles by winning the ownership moment. 

Born from a cracked acoustic guitar and a missing post-sale experience, Ken’s Product Experience (PX) playbook shows how to activate, engage, and nurture customers across the unboxing, usage, and care phases.

You’ll hear why e-commerce commoditizes pre-sale behavior, why the first 30–90 days decide retention, and how two-way, context-aware journeys lift repeat purchase, customer satisfaction, and revenue.

In this episode, you’ll learn:

1️⃣ Why the post-purchase window is where growth (and churn) really happens.

2️⃣ The three phases of product ownership: activation (unboxing/onboarding), engagement (usage), and nurturing (care/renewal).

3️⃣ How to design two-way, personalized journeys that time education, prompts, and offers to real usage.

4️⃣ Why asking for reviews too early backfires and what to do instead.

About our guest:

Ken Rapp is the CEO and co-founder of BluStream. He’s a commercialization leader and repeat founder focused on unmet needs, now helping D2C and subscription brands reduce churn and drive revenue by “owning” the product experience after the sale.

Want a Deeper Dive?

👉 Connect with Ken on LinkedIn

👉 Visit BluStream.io for blogs, white papers, and access to the platform

Buyer Experience Mini-Series: The Disruptor's Practical Steps to move from the Red Ocean to the Blue Ocean.

🎥 “Become an Experience Disruptor” 

🎥 “Swimming in the Blue Ocean.” 

Comments or Questions? Send us a text

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