If you were in charge of the world’s most innovative sports experiences and hospitality company, and you were responsible for major global sports events, how would you spend your time at those events? Walking the sidelines like a boss? Maybe catching the action from the comfort of your luxury suite?

Well, if you’re Paul Caine, the President of On Location, you spend it wiping down tables, making sure everyone has a drink, and almost never catching the end of a game.

On Location is the gold standard for sports hospitality. Think of a major global event, and they’re responsible for creating the out-of-this-world experiences for fans and sponsors. Olympics? Yup. FIFA World Cup. Also Yup. NFL Super Bowl? Look, we really don’t need to keep doing this, do we? If you want to go to it, they’re handling premium experiences.

Paul has been leading On Location since 2020. After some initial COVID related turbulence, the company has taken full advantage of the growing appetite for high end sports experiences. But that didn’t just happen organically. In our conversation, Paul dives deep into the strategic decisions that produced On Location’s leadership position. He also reviews his decision to leave a successful career in traditional media to take the helm at On Location, the leadership style that keeps him cleaning those tables, and what’s left to do to prepare for the upcoming 2026 Milano Cortina Winter Olympics.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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