Creating a Brand New Market: How to Build a Photography Niche That Fits Your Dreams with Paige Puglisi
Description
When Paige first started out in senior photography, she spent… more time than you’d think explaining that it was for teenagers, not senior citizens. But that comes with the territory when you’re building a brand new niche in your area!
In this episode, Paige Puglisi sits down with me to explain what led her to senior photography in the first place. She shares her top tips for building a strong brand in a specific niche, what it’s like working with teens (including how she builds trust with them), and how she maintains the relationships she’s built throughout her client’s lifetimes.
If you’re thinking of diving into senior photography, this episode will get you started! Let’s dive in!
What’s in this episode:
[00:00 ] Intro
[02:13 ] What led Paige down the path to senior photography
[06:56 ] How to build a strong brand in a niche market
[14:29 ] How to navigate potential pitfalls and connect with teenage clients at photoshoots
[20:17 ] How Paige incorporates a variety of locations into her photography business
[26:39 ] How Paige creates and maintains strong client relationships
[36:19 ] The best business advice Paige ever received
For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/creating-a-brand-new-market-how-to-build-a-photography-niche-that-fits-your-dreams-with-paige-puglisi/
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