As the saying goes, “If you don’t know where you’re going, any road will get you there.”  A vision, in business, is a vivid mental image of what you want your business to be at some point in the future, based upon your goals and aspirations. Having a vision will give your business a clear focus and can stop you heading in the wrong direction. 

But how do you create that ‘vision’, and how can you ensure that it connects in with both your cultural and commercial values to create the outcome that you want?

In today’s podcast I’m joined by Nigel Hartley, senior business advisor with Shirlaws USA and Chris Andersen, Founder and Co-CEO of AssayCS, a blended middle-market advisory and M&A firm, also based in San Francisco, to discuss the key things business owners need to know now to create the best vision for the future of their business.