Creating a Commerce Holiday - Nancy Berger of the Young Women's Group at Hearst Media
Update: 2021-02-23
Description
As the largest young women’s media brand in the world, Cosmopolitan really knows their audience, which is why Nancy Berger (SVP and Publishing Director for Cosmopolitan, Women's Health and Seventeen) and team have looked closely at how their shopping habits have changed during this time. In addition, this past August, they have launched the first ever shopping event targeted to Gen-Z and Millennials called Hauliday. Nancy shares trends she has seen and offers insights into successful shopping events like Hauliday.
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