DiscoverThe RevOps & ABM AlignmentCreating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood
Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood

Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood

Update: 2024-04-11
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Description

What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies?


Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions:

HIGHLIGHTS:
00:00 Intro and Background
01:23   GTM Roadmapping 
09:27   Customer Feedback and Insights
20:38 Entering a New Market
31:47 Message Customization for Different Regions
34:40 GTM Execution Plan
41:23 Internal Competencies vs Outsourcing
44:45 GTM Maintenance and Optimization
48:23 Post Launch Phase
50:55 Neglected GTM Areas

Connect with Derek Osgood

LinkedIn | Webpage

Connect with Romeo Mann:

LinkedIn | Webpage


***
This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines. 

How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue. 

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Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood

Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood

Romeo Mann