Creating a process for a successful product launch
Update: 2022-09-19
Description
This week on the Human Insight Podcast, Karthik Suresh joins Andy and Janelle to discuss just what goes into making a successful product launch.
Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product.
In their conversation, they discuss:
- What are some ways to ensure you successfully launch?
- Whether that changes based on the business size (small or large), or model (B2B or B2C)
- What are the elements of a GTM plan?
- What are the key ingredients in building a culture of innovation?
- How can digital product leaders best support a culture of innovation?
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