On the eve of the release of his new album 'Second Hand Smoke' we welcome a once in a generation creative: Eric Hirshberg.

Detroit-born, Los Angeles-based Eric Hirshberg is a creative polymath with talent and knowledge that spans brand building, video game creation, design, marketing, storytelling, drawing, and music. He is an accomplished creative executive ---earning awards for innovations in advertising during his years as leader of world-renowned ad agency Deutsche LA, and in his as CEO at Activision (Call of Duty, Guitar Hero).

In addition to his music, Hirshberg has established a non-profit, Work for Change, where he provides pro-bono advice and support to organizations he believes in. His broad interests have led to a range of friendships with creative icons including musician Liz Phair and pioneering television producer Norman Lear.

Here is a link to Eric's music: ffm.to/EricHirshbergILoveNotDrinking

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